12/8/99 – Web Sites: Keep It Simple: “Perhaps the most important point he makes in our interview is that most Web sites today fall into the trap of “cranking up the volume” on their home pages. Here’s what they do wrong: Intent on capturing the attention of those who visit their sites, they load up flashy graphics, add more and more features, include more marketing hype, etc. All the “flash” is meant to entice site visitors to click on another link and explore beyond the home page.
Nielsen says that’s the wrong approach. Leave it to your outside marketing efforts to get people to know about your site. Then, when people do visit the site, impress them with your ability to “deliver the goods.” Simply do the best, most efficient job at giving users what they want; give them quality, not flash” Yes!
