Today, after a client meeting, the topic turned to how we should be working our site production process. “Sametz” is a stongly design-centric company, and our sites emphasize that perspective. We came to the conclusion that we do things backwards. We force our production around a design, and we decided that that is the wrong prespective. If “Content is King” as the useability experts argue, then we should be building our designs around the content. That was Albert’s idea.
The way it should be….
Our sites should be built around the content, with no design whatso-ever, aside from a rudimentary navigation layout. We fill in the content the client gives us, provide a mechanism for client editing, using Manila, Dreamweaver, cgi, etc, it really doesn’t matter. At that point, we can hire a professional copy-editor to run through the content and web-ify it, allow for textual updates by the client, and investigate different design decisions as they impact upon the content.
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